Alternatif Bank, operating with inclusive banking approach, gained another important accomplisment in line with its aim to make its mobile application accessible to everyone. Alternatif Bank Mobile Application has been one of the most accessible mobile applications in the banking sector with an accessibility score of 85 according to the results of the survey conducted by BlindLook. 

Alternatif Bank remains dedicated to its efforts in the field of accessibility not only to improve customer experience, but also to enable equal access to banking services by everyone. Alternatif Bank, making substantial efforts to make banking services accessible to everyone without any obstacles, considers that the only alternative is to eliminate obstacles. In this scope, the Bank has been cooperating for almost 4 years with BlindLook, which is a social initiative that develops audio simulation technologies to ensure independent access of blind individuals to products and services. 

High score for the mobile application that eliminates obstacles

BlindLook, conducting monthly surveys for accessibility of mobile applications, recently announced survey results. The mobile application of Alternatif Bank, one of the leading institutions that participates in BlindLook’s Accessible Brands Network “Eyebrand”, has been one of the most accessible applications in the sector with an accessibility score of 85 according to the survey results. This achievement of the Bank is an important indicator of the steps taken on the path to make digital banking equally accessible for everyone.

“We aim to build an accessible future”

Alternatif Bank CEO Ozan Kırmızı made the following remarks in his statement on the matter: “We consider accessibility as not only a technical adaptation process, but also an integral part of our inclusive finance approach and one of our key social responsibilities. As Alternatif Bank, we are dedicated to designing our digital channels so that equal opportunities will be provided to everyone. Because we are aware that free access of more individuals to financial services will come true only when we eliminate all obstacles. The high rank of our Alternatif Bank Mobile Application, with an accessibility score of 85 out of 100 according to the data provided by BlindLook, is a strong indicator of our sustainable efforts in this field. We believe that accessible digital banking paves the way for full and independent participation of individuals in economic life, and we consider our every step in this direction as a strategic investment. With the aim of building an accessible future, we will continue to implement projects that will extend digital inclusion.”

“We extend inclusion across all of our service channels”

Ozan Kırmızı, emphasizing that they introduced a holistic model, serving as an example for the sector, with the guidelines and solutions they developed to enhance accessibility in all physical and digital points of contact, continued his statement as follows: 

“We do not consider accessibility to be limited only to digital channels; we address it as a holistic transformation spread across all our service channels. While we serve with agents that speak sign language in our Customer Communication Center, we are reorganizing our physical branches so that blind, deaf, and orthopedically disabled individuals access our branches easily. The aim to permanently eliminate obstacles to access is at the heart of all our initiatives, from our mobile application that enable independent access of blind individuals to banking services, to our Accessible Banking Terms Glossary project, under which we aim to create a comprehensible financial language for everyone. We not only raise awareness but also support a sustainable transformation in this field with various stakeholders in ‘The Only Alternative Is to Eliminate Obstacles’ podcast series. Each of these projects is positioned as investment into an accessible future, not just the needs of the present day.”