AAlternatif Bank redefines investor experience with its new mobile interface that adds speed, convenience, and accessibility to investment fund transactions. This new generation interface, appealing to investors at every level of financial knowledge, offers a simpler and more free experience to investors.  

Alternatif Bank thoroughly renewed its user experience for investment funds with the new generation “Fund World” implemented in its mobile application. Customers can instantly complete their transactions without any waiting period thanks to the performance of all money market fund selling transactions (transfer to account) instantly during trading hours. Thus, Alternatif Bank provides investors with a new generation investment experience that puts an end to losing time.

Thanks to the renewed investment funds menu, users can view all their fund portfolios on a single screen, access buying and selling transactions by means of different menus and easily reach fund details supported by rich graphics and contents. This comprehensive experience helps investors not only to understand what they are investing in, but also to understand the market better. Investors do not miss investment opportunities thanks to instant selling convenience for all money market funds, offered by “Fund World”.

Alternatif Bank makes a move to steer the sector

Alternatif Bank Retail, Private, and Digital Banking EVP Burcu Yangaz, making remarks about this innovation that reflects Alternatif Bank’s digitalization vision, stated: “We consider digitalization as not only a technological investment, but also a cultural transformation that directly touches upon the lives of our customers. Our renewed investment fund screens cater to the needs of investors at every level. We make a difference in the industry, where time and speed are crucial, particularly thanks to all money market fund selling transactions that are performed instantly. The level of speed that we offer to our customers also direct them to stronger investment decisions.”

Yangaz pointed out that users were able to monitor their fund portfolios on a single screen, access investment products easily with advanced filtering, and make more conscious decisions with detailed analysis screens thanks to the renewed interface, and emphasized that these advantages applied to all investment funds rather than just being limited to Alternatif Bank’s funds. 

Customer experience at the core

Yangaz also expressed that Alternatif Bank’s mobile application offered not only a technical innovation, but also a financial transformation centered around customer experience and stated: “Users can easily navigate in the application and access products that are suitable for their needs thanks to the simplified interface, even if they have no knowledge of complicated investment terms. We aim to stand by users at all times during financial investment processes with this new generation investment fund experience, developed in line with the “facilitating, understanding, and solution delivering” brand approach of Alternatif Bank.”

Outstanding advantages of “Fund World”

• The amount is instantly transferred to account after selling: All money market fund buying and selling transactions are performed on the same day and without delay. When selling transactions for money market funds are performed during trading hours, amounts are transferred to investors’ accounts without delay. 

• Instant fund activity: Portfolio updates are reflected instantly.

• Valid for all money funds: Advantages apply to all money market funds rather than being specific to funds of the institution.

• Access to personal advisor: Users can easily reach investment and banking advisors through the application.

• “My Favorites” feature: Funds can be added to favorites and monitored closely.

• Inclusive interface: Facilitating, simple, and intuitive screens are offered for users, even those with no investment experience.