Based on a rebranding concept, Alternatif Bank’s 2017 Annual Report received a Bronze Award in “National Banks Cover Photo/Design” category at ARC Awards, which is accepted as the Oscar for annual reports by the business and finance world.

Alternatif Bank’s 2017 Annual Report now added one more award to its list. Following LACP Vision Awards, Alternatif Bank’s annual report has been rewarded in National Banks Cover Photo/Design category at ARC (Annual Report Competition) Awards, which is accepted as the Oscar for annual reports by the business and finance world.

This year 2,199 annual reports from 34 countries applied for the prestigious ARC Awards organised annually by Mercomm, an independent award institution.

The design of Alternatif Bank’s 2017 Annual Report is based on the Bank’s rebranding process with “A New Future on Solid Foundations” motto. The cover design accentuates the Bank’s rebranding from ABank to Alternatif Bank through the use of a special printing technique that animates the old and new logo into one another.

Alternatif Bank CEO Kaan Gür commented: “We are delighted that our annual report, which reflects Alternatif Bank’s renewed brand identity and the change in our banking approach, received an important award at the international ARC Awards, which honours high-end design standards. We see these prestigious awards as a reflection of our high-quality business and service approach.”