Strategic structuring in the senior management of Alternatif Bank, aiming for focused management and efficient growth 

A strategic transformation occured in the senior management of Alternatif Bank, one of the leading players in the banking sector with a deep-rooted history dating back 33 years. Within the scope of the new structuring in management, Burcu Yangaz was appointed as Retail, Private, and Digital Banking EVP, while Commercial and Corporate Banking will be joined under a single roof and Didem Şahin, Corporate Banking EVP, will serve as Corporate and Commercial Banking EVP. 

Alternatif Bank CEO Ozan Kırmızı made remarks about appointments and changes in the senior management of the Bank and stated “We are continuing to strengthen our organizational structure and to establish a more effective, focused, and efficient management structure in line with the strategic priorities of our Bank. As Alternatif Bank, we prioritize our strategy to grow with our own school of thought, values, and corporate culture. In this scope, it is crucial for us to select our leaders, who will carry our Bank into the future, from within our own organization. Promotion of our managers, who assume new roles and responsibilities, to these positions by passing through different branches, departments, and management levels within our Bank, constitutes a good example for this strategy. We are aiming to maximize customer experience in Retail, Digital, and Private banking araes thanks to our strong and deep-rooted history of 33 years and our technological investments that gain momentum day by day. In this scope, we also assembled our strategically important areas such as private banking and insurance under Retail, Private, and Digital Banking to build a more efficient and focused structure. In the new period, we are aiming to fulfill the needs of our customers faster and more effectively thanks to our innovative financial solutions and service model focused on digital. I sincerely believe that we will strengthen our tailored service approach and continue to make a difference in the banking experience under the leadership of Burcu Yangaz. On the other hand, we will assemble Corporate and Commercial Banking areas under a single roof and continue to serve our customers with a more focused and efficient structure. Corporate and Commercial Banking will continue to be a strong growth area with our financial solutions and our sectoral expertise supporting real sector. Thanks to this union, we aim to gain more depth in commercial segment and to offer more comprehensive, integrated financial solutions to our corporate customers. I have full confidence that the synergy to be created by our Corporate and Commercial Banking EVP Didem Şahin with her knowledge and experience will contribute greatly to our Bank. I wish her success in her new position.” 

“We will carry our customer-centric vision of our Bank further”

Retail, Private, and Digital Banking EVP Burcu Yangaz, appointed to her new position, made the following remarks for the appointment: “It is a great excitement and responsibility to lead the transformation process of our Bank in Retail and Digital banking. In this day and age, digitalization in banking sector requires offering innovative solutions that will exceed customer expectations. We are aiming to accelerate our technological investments, to make all mobile and digital banking service accessible anytime, anywhere, and to offer a tailored experience. On Private Banking side, we adopt a service model that understands the needs of our customers better, that offers special solutions to them, and that is supported by digital tools. We offer a smarter, faster, and more user-friendly banking experience by leveraging artificial intelligence, data analytics, and new-generation financial solutions to build a banking approach not only for the present time, but also for the future. We will continue to maintain sustainable growth in Retail, Private, and Digital Banking areas with our strong and competent team by carrying our customer-centric vision of our Bank further” 

“We are heading toward an integrated and robust structuring in Corporate and Commercial Banking”

Corporate and Commercial Banking EVP Didem Şahin made the following remarks about her new position: “As Alternatif Bank, we constantly improve financial solutions that we offer to our customers in corporate and commercial segments, and continue to provide support to make them more competitive and strong. Under the new structure, we are aiming to offer more comprehensive, sector-based, and integrated service to our customers in the commercial segment. The synergy, to be created by joining Corporate and Commercial Banking, will provide us a great advantage for developing tailored solutions for our customers and becoming a more effective financial partner in their growth journey. We will manage this transformation ideally with the robust corporate structure and experienced team of our Bank, and contribute to achievement by our customers of their financial goals.”

About Burcu Yangaz

Yangaz, having graduated from Boğaziçi University Faculty of Engineering Industrial Engineering Department in 2000, completed her master’s degree in Istanbul University Business Management Faculty Business Administration and Organization Department. She started her career as Management Trainee in Kibar Holding in 2000, assumed responsibilities under different positions in Garanti BBVA Leasing from 2002 to 2005, followed by the position of Sales Manager in Citilease Finansal Kiralama A.Ş. from 2005 to 2008. Between 2008 and 2012, she continued to serve as MME Segment Senior Manager in Citibank. She took office in Odeabank as Corporate Banking Group Manager from 2012 to 2017. Yangaz, having joined Alternatif Bank as Corporate Branch Manager in April 2017, was appointed to the position of Commercial Banking Group EVP in September 2022. Yangaz, appointed as the Retail, Private, and Digital Banking Group EVP as of March 1, 2025, simultaneously acts in the capacity of Alternatif Lease Board Member. She has an International Export Factoring certificate attested by Factors Chain International, as well as a Foreign Trade certificate attested by Foreign Trade Institute of Istanbul Chamber of Commerce.

About Didem Şahin

Upon graduation from Gazi University Department of Economics in 2005 and Department of International Relations in 2006, she completed her master’s degree in Gazi University Department of Economics in 2010. She started her career as Management Trainee in Şekerbank in 2007. Following her experience as Credit Assessment Director in Garanti Bank from 2007 to 2014, she continued her career as Corporate Branch Customer Relations Manager in 2015. Şahin, having joined Alternatif Bank in July 2015, served as Commercial Loans Allocation Manager, Corporate Loans & Corporate and Financial Institutions Loan Allocation Manager, and Istanbul Corporate Branch Manager until September 2022. Şahin, appointed to Alternatif Bank Corporate Banking EVP position in September 2022, assumed the role of Corporate and Commercial Banking EVP as of March 1, 2025 following the strategic restructuring in senior management of the Bank. Şahin, who also serves as Alternatif Menkul Değerler Board Member, has an International Co-Active Coaching certificate and acts in the capacity of Internal Coach for Bank employees.